dior cruise 2018 press release | The Cruise 2018 Campaign

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Dior's Cruise 2018 runway show was a spectacle that captivated the fashion world, showcasing a new side of Los Angeles against a stunning backdrop of a scenic sunset and mountain view. The event featured two floating Dior structures that added a touch of elegance and sophistication to the already breathtaking setting. Let's delve into the highlights and key takeaways from the Dior Cruise 2018 show, which left a lasting impression on attendees and fashion enthusiasts alike.

1. Dior Goes West:

The Cruise 2018 collection by Dior marked a departure from the usual urban settings of fashion shows, as the brand ventured to the West Coast for a unique and memorable experience. The decision to showcase the collection in Los Angeles added a touch of glamour and intrigue, setting the stage for a show that would redefine the boundaries of traditional fashion presentations.

2. The Cruise 2018 Campaign:

The promotional campaign for the Cruise 2018 collection was a visual feast, capturing the essence of the Wild West with a modern twist. The campaign featured striking imagery that highlighted the rugged beauty of the American landscape, juxtaposed with the refined elegance of Dior's designs. The campaign set the tone for the runway show, hinting at the fusion of Western influences with high fashion aesthetics.

3. Maria Grazia Chiuri's Creative Vision:

Creative Director Maria Grazia Chiuri infused the Cruise 2018 collection with her signature style, blending feminine silhouettes with bold Western-inspired elements. Chiuri's vision for the collection was evident in the intricate details, luxurious fabrics, and innovative designs that graced the runway. Her ability to reinterpret classic themes in a contemporary context added a fresh and modern edge to the Dior aesthetic.

4. The Most Amazing Looks From Dior's Wild Wild West:

The Cruise 2018 show featured a stunning array of looks that paid homage to the spirit of the Wild West while staying true to the brand's heritage. From flowing prairie dresses to tailored suiting with a Western twist, each ensemble exuded a sense of adventure and sophistication. The juxtaposition of delicate lace, rugged denim, and intricate embroidery showcased the versatility and creativity of the Dior design team.

5. Behind the Cruise 2018 Scenes with Jennifer Lawrence:

Actress and Dior brand ambassador Jennifer Lawrence added star power to the Cruise 2018 show, bringing her effortless style and charisma to the event. Behind the scenes, Lawrence was seen mingling with guests, posing for photos, and sharing her excitement for the collection. Her presence added an extra layer of glamour and excitement to an already dazzling affair.

6. Cruise 2018: The Show Video:

The show video for the Cruise 2018 collection offered a glimpse into the world of Dior, capturing the energy and excitement of the runway presentation. The video showcased the stunning backdrop of Los Angeles, the intricate set design, and the mesmerizing beauty of the models as they strutted down the runway in the latest designs. The video served as a visual feast for fashion enthusiasts, providing a behind-the-scenes look at the making of a fashion spectacle.

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